With the Coca-Cola 600 simply days away, 23XI Racing supplied an replace on Bubba Wallace’s newest sponsorship deal.
Wallace is at the moment twelfth within the NASCAR Cup Collection standings. Failing to finish races at Texas and Kansas actually harm, however he is hoping to show his season round this Sunday at Charlotte Motor Speedway. Throughout final yr’s rain-shortened Coca-Cola 600, he got here in eleventh place.
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Solely time will inform if Wallace can win the Coca-Cola 600. What we are able to say for sure is that he is as soon as once more part of the Coca-Cola Racing household.
23XI Racing revealed Thursday that Wallace is again with Coca-Cola Consolidated.
“Massive information! We’re proud to welcome [Coca-Cola Consolidated] to the 23XI Racing household,” on social media. “Whether or not it is cooling down after a race or celebrating in Victory Lane, Coke is Bubba’s go-to. This is to extra iconic moments on and off the observe.”
DARLINGTON, SOUTH CAROLINA – MAY 13: Bubba Wallace, driver of the #23 Dr Pepper Toyota, prepares to qualify for the NASCAR Cup Collection Goodyear 400 at Darlington Raceway on Might 13, 2023 in Darlington, South Carolina. (Picture by Logan Riely/Getty Photographs)Logan Riely/Getty Photographs
Wallace spent years representing Dr. Pepper, so he is no stranger to selling Coca-Cola merchandise.
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Followers of 23XI Racing are thrilled about this reunion. After all, some members of the NASCAR neighborhood are detached about it.
“With McDonalds being such a giant a part of 23XI, I used to be at all times stunned Coke wasn’t extra concerned,” one fan wrote. “Dr. Pepper made some sense again within the day due to the quantity, however it ought to have at all times been Coke from the start.”
One other fan requested, “Oh my. Are we getting a Coke automobile??????”
“A Sprite automobile could be scorching I’m simply saying,” a 3rd fan urged.
“Horrible resolution by Coca-Cola,” a social media person mentioned.
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Possibly we’ll see Wallace on Victory Lane with a Coca-Cola in his palms.
The Coca-Cola 600 will start at 6 p.m. ET on Sunday. The purse for this yr’s race will probably be over $13.6 million.
first appeared on The Spun on Might 22, 2025
