Cadillac showcased the start of its 2026 Components 1 journey with an occasion it dubbed because the “cultural centrepiece of the Miami Grand Prix weekend”.
Queen was remodeled right into a hub for motorsport and tradition, the place paddock regulars rubbed shoulders with the who’s who of the Miami nightlife scene. One factor’s for sure: the complete night felt distinctly American. It’s one thing that’s been lacking from F1 regardless of the USA’s latest love affair with the championship.
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The visitor record for the night clearly mirrored the workforce’s efforts to seize a brand new viewers: there have been dozens of British journalists, shocked by the spectacle of all of it, along with actuality TV personalities Joey Graziadei, Kelsey Anderson, Jenn Tran and Ciara Miller. additionally made a shock pit cease at Queen, whereas One Tree Hill alum Sophia Bush had prime viewing from her desk within the centre of the membership. Even a workers member from a rival workforce was understood to be there, gathering intel.
One noticeable absence was , amid rumours that the ex-F1 driver could be introduced as a part of Cadillac’s new line-up. Followers chanted his identify outdoors and begged the workforce to rent him, however it rapidly grew to become clear this specific occasion was much less about something substantial and principally simply … vibes.
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Terry Cruz emerged on stage to introduce Dan Towriss, whereas telling a narrative concerning the function that Normal Motors and Cadillac performed in his life. The Michigan-born actor joked that he wouldn’t exist if it weren’t for GM bringing his household collectively.
After the transient government remarks, visitors whispered about what precisely was in retailer for the night: maybe a livery reveal? Not fairly. The workforce performed a obscure video concerning the visible id of Cadillac shifting ahead, and because it stands, it partially resembles a Pinterest dwelling web page.
Nondescript pictures flashed on display of girls carrying cool Cadillac merch, which was interspersed with equally obscure photographs of an F1 automobile. It featured a number of flashes of orange (be careful ) and generic black and white photographs of girls clad in modern clothes.
The night time ended with Janelle Monae on the DJ decks after she gave a full efficiency earlier within the night. Was there any form of tie-in between the singer-songwriter and Cadillac? Nope! However what may very well be extra American than enlisting celebrities to assist dazzle the motorsport neighborhood because it prepares for a brand new period in 2026.
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