Cadillac showcased the start of its 2026 Formulation 1 journey with an occasion it dubbed because the “cultural centrepiece of the Miami Grand Prix weekend”.
Queen was remodeled right into a hub for motorsport and tradition, the place paddock regulars rubbed shoulders with the who’s who of the Miami nightlife scene. One factor’s for sure: your entire night felt distinctly American. It’s one thing that’s been lacking from F1 regardless of the USA’s latest love affair with the championship.
The visitor listing for the night clearly mirrored the group’s efforts to seize a brand new viewers: there have been dozens of British journalists, shocked by the spectacle of all of it, along with actuality TV personalities Joey Graziadei, Kelsey Anderson, Jenn Tran and Ciara Miller. Mick Schumacher additionally made a shock pit cease at Queen, whereas One Tree Hill alum Sophia Bush had prime viewing from her desk within the centre of the membership. Even a employees member from a rival group was understood to be there, gathering intel.
One noticeable absence was Sergio Perez, amid rumours that the ex-F1 driver can be introduced as a part of Cadillac’s new line-up. Followers chanted his title exterior and begged the group to rent him, nevertheless it rapidly turned clear this specific occasion was much less about something substantial and largely simply … vibes.
Sergio Perez, Purple Bull Racing
Photograph by: Purple Bull Content material Pool
Terry Cruz emerged on stage to introduce Dan Towriss, whereas telling a narrative in regards to the position that Common Motors and Cadillac performed in his life. The Michigan-born actor joked that he wouldn’t exist if it weren’t for GM bringing his household collectively.
After the transient government remarks, visitors whispered about what precisely was in retailer for the night: maybe a livery reveal? Not fairly. The group performed a imprecise video in regards to the visible id of Cadillac transferring ahead, and because it stands, it partially resembles a Pinterest dwelling web page.
Nondescript photographs flashed on display of girls carrying cool Cadillac merch, which was interspersed with equally imprecise pictures of an F1 automobile. It featured a number of flashes of orange (be careful McLaren) and generic black and white pictures of girls clad in modern clothes.
The evening ended with Janelle Monae on the DJ decks after she gave a full efficiency earlier within the night. Was there any sort of tie-in between the singer-songwriter and Cadillac? Nope! However what could possibly be extra American than enlisting celebrities to assist dazzle the motorsport neighborhood because it prepares for a brand new period in 2026.
Learn Additionally:
On this article
Be the primary to know and subscribe for real-time information electronic mail updates on these matters
Subscribe to information alerts
