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Cracker Barrel is new NASCAR Cup Sequence title sponsor for Nashville Superspeedway race
NASCAR

Cracker Barrel is new NASCAR Cup Sequence title sponsor for Nashville Superspeedway race

Motorsports April 10, 2025
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Joey Logano’s Nashville Superspeedway reminiscences made successful Ally 400 particular

Joey Logano held off Tyler Reddick and Zane Smith to win the Ally 400 on the Nashville Superspeedway on June 30, 2024.

The NASCAR Cup Sequence race at Nashville Superspeedway might be known as the Cracker Barrel 400.Cracker Barrel Outdated Nation Retailer replaces Ally Monetary because the title sponsor in a multi-year deal.The race is scheduled for June 1st, 2025, at 6 p.m. CT.This marks a return to NASCAR sponsorship for Cracker Barrel, who beforehand sponsored the Cracker Barrel 500 in Atlanta.

The NASCAR Cup Sequence race at Nashville Superspeedway has a brand new title sponsor which is acquainted to Tennessee − Cracker Barrel Outdated Nation Retailer.

The Cracker Barrel 400 is about for June 1 (6 p.m. CT, Amazon Prime Video, PRN) on the 1.33-mile concrete oval monitor positioned in Lebanon.

Cracker Barrel replaces Ally Monetary, which served as title sponsor for the primary 4 years of the race. Cracker Barrel signed a multi-year deal to function the race’s title sponsor.

Fifty-one Cracker Barrel shops are positioned in Tennessee. The unique Cracker Barrel retailer, which opened in 1969, is simply over 10 miles from the Nashville Superspeedway. Cracker Barrel is headquartered on a 98-acre campus in Lebanon.

“This partnership with Cracker Barrel is a landmark for Nashville Superspeedway and Center Tennessee,” Nashville Superspeedway basic supervisor Matt Greci mentioned in a launch. “Cracker Barrel began right here in Lebanon, and its progress right into a nationwide model displays the energy of this neighborhood. Pairing that legacy with our NASCAR Cup Sequence weekend reinforces our shared dedication to placing our company on the heart of every thing we do, making this race a real celebration of dwelling.”

A brand new entitlement accomplice’s race emblem might be unveiled at a information convention Thursday when the official announcement is made at Gibson Storage in downtown Nashville.

The are 660 Cracker Barrel areas in 44 states.

This isn’t Cracker Barrel’s first time to sponsor a NASCAR Cup Race. The Cracker Barrel 500 was run because the fourth Cup Sequence race of the season at Atlanta Motor Speedway from 1999-2001.

“Over 55 years in the past, we opened our doorways in Lebanon, and this partnership with Nashville Superspeedway seems like a homecoming,” Cracker Barrel chief advertising and marketing officer Sarah Moore mentioned. “Center Tennessee is foundational to our beginnings − nation hospitality, exhausting work and a dedication to placing folks on the coronary heart of every thing we do. The Cracker Barrel 400 lets us share that with NASCAR’s international viewers whereas honoring the neighborhood the place all of it started.”

Speedway Motorsports is the main marketer and promoter of motorsports leisure, which operates Nashville Superspeedway and different top-tier services.

“Cracker Barrel and Speedway Motorsports each convey folks collectively − whether or not over a meal or on the monitor,” mentioned Kevin Camper, government vp and chief industrial officer for Speedway Motorsports. “This multi-year partnership ties Cracker Barrel’s iconic model to our sport’s basis. It’s an honor to showcase their story to followers throughout the nation.”

The Cracker Barrel 400 NASCAR Cup Sequence race might be a part of a tripleheader weekend at Nashville Superspeedway. The Rackley Roofing 200 NASCAR Craftsman Truck Sequence race will kickoff the weekend on Might 30 at 7 p.m. adopted by the Tennessee Lottery 250 NASCAR Xfinity Sequence race on Might June 1 at 6:30 p.m.

Final yr, Joey Logano received the Ally 400, John Hunter Nemechek received the Tennessee Lottery 250 and Christian Eckes received the Rackley Roofing 200.

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TAGGED:BarrelCrackerCupNASCARNashvilleraceSeriessponsorSuperspeedwaytitle
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