For 4 years, Ferrari has graced the highest step of each Method 1 podium — simply not the purple Prancing Horse Ferraris pushed by Charles Leclerc or Carlos Sainz. Relatively it is the bottle of Ferrari Trento glowing wine sprayed by victors in celebration. The straightforward black bottle has turn out to be synonymous with the game’s iconic ceremony, notably for the tens of millions of followers who found F1 in the course of the Netflix-fueled “Drive to Survive” period. Nonetheless, a billion-dollar deal inked by F1 and LVMH noticed the checkered flag wave on Ferrari Trento’s reign. Beginning in 2025, the French luxurious conglomerate’s marquee champagne, Moët & Chandon, will make its return to be ceremoniously sprayed on the rostrum.
These 4 years have been a dream, in line with Matteo Lunelli, the president and CEO of Ferrari Trento. “The Method 1 podium is essentially the most iconic celebration on this planet of sports activities, and it’s the place the custom of opening a bottle of bubbles on the rostrum began,” he shared. Lunelli’s childhood recollections included watching Italy triumph within the 1982 FIFA World Cup with bottles of Ferrari Trento in hand. So when conversations started in 2019 to probably carry the winemaker to Method 1, he was greater than keen to leap on the probability.
“Then the Covid pandemic got here and it seemed just like the world was going to alter. However we have been dedicated to persevering with our mission,” he mentioned. “At the moment it was not an apparent resolution in any respect as a result of no one knew if large occasions have been coming again and if the world can be completely different, however we knew that this was an amazing alternative for Ferrari Trento, so we began in 2021.”
The gamble paid off. Not solely did the pandemic restrictions begin to elevate, however the model entered F1 when the game was on the precipice of an enormous increase, notably within the US. “It was a little bit little bit of a guess on the time that turned out to be an amazing resolution for us,” Lunelli mentioned.
Within the quick time the 2 have been partnered collectively, they made some exceptional recollections. Lunelli recounts Lewis Hamilton celebrating his one hundredth grand prix win: “We knew that it may occur in Russia so we ready a really particular bottle, however clearly you do not know till the final flip,” he defined. “So we had this bottle prepared for the rostrum in Sochi and when he noticed it, he realized that it was for him and we’ve got an exquisite image of him from that second.”
Then there’s Lando Norris, whose bottle-smashing antics have made him a fan-favorite on the rostrum. “I informed Lando that the bottles are actually not made for smashing on the ground, however he is a good champion, and he likes to do it, even when it makes me a little bit bit scared,” Lunelli mentioned. “The glass bottle will not be made to be thrown on the ground, however he’s the most effective at celebrating on the rostrum for certain. He has the most effective type.”
Lando Norris, McLaren, 2nd place, sprays champagne on the rostrum on the Hungarian GP after breaking Max Verstappen’s trophy.
Photograph by: Zak Mauger / Motorsport Pictures
Even Daniel Ricciardo’s notorious shoey acquired the inexperienced gentle from Lunelli. “Clearly a shoe will not be actually essentially the most acceptable approach to drink our Ferrari, but it surely’s about pleasure,” he mentioned. “Every thing is suitable from Daniel as a result of he is such a implausible individual. I at all times say we like to see any person having fun with Ferrari in a pleasant glass, maybe with the meals within the Paddock Membership, however that second of victory is a second of celebration and pleasure, so it’s completely acceptable.”
Naturally, Lunelli has a particular place reserved for Ferrari double podiums, which he’s dubbed “Ferrari squared.” But one second stands out above the remaining: Leclerc’s long-awaited victory on the Monaco Grand Prix in 2024. “The Prince of Monaco mentioned that if Charles gained, he would spray himself on the rostrum,” Lunelli recalled. “It was very out of protocol. The Monaco podium is elegant and formal but it surely was such a pleasure for him [Prince Albert]. He sprayed Charles after which drank from the bottle — it was iconic, and will certainly be certainly one of our most memorable moments in F1.”
Charles Leclerc, Scuderia Ferrari, 1st place, and Carlos Sainz, Scuderia Ferrari, third place, have a good time with Champagne on the rostrum
Photograph by: Mark Sutton / Motorsport Pictures
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Emily Selleck
Method 1
Tradition
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