DAYTONA BEACH, Fla. & AUSTIN, Texas — Nationwide Affiliation for Inventory Automobile Auto Racing, LLC (NASCAR) and FloSports, as we speak introduced a multi-year extension of its media partnership that may give attention to elevating the nation‘s premier grassroots racing occasions and permit them to put money into the game of brief monitor racing.
The settlement makes FloRacing, FloSports‘ devoted motorsports platform, the important house of NASCAR Regional Sequence properties, together with: the ARCA Menards Sequence East & West, NASCAR Whelen Modified Tour™, and NASCAR Advance Auto Elements Weekly Sequence™. The deal additionally ensures the Snowball Derby, zMAX CARS Tour, and extra prestigious brief monitor racing occasions shall be showcased on FloRacing and supported by a full breadth of content material, social, and advertising efforts.
Since NASCAR and FloSports joined forces in 2021, curiosity in brief monitor racing has grown and flourished, paving the best way for the renewal. FloRacing covers and distributes a complete assortment of greater than 1,000 race occasions yearly for motorsport followers of all types throughout filth, pavement and drag.
“Our partnership with FloSports has helped NASCAR to proceed our unparalleled funding into grassroots racing — the muse of our sport,” mentioned NASCAR EVP, Chief Venue & Racing Innovation Officer Ben Kennedy. “We sit up for delivering followers the most effective in brief monitor racing, but in addition to re-investing within the grassroots neighborhood to maintain inventory automotive racing thriving.”
“NASCAR is the primary title in motorsports and an unbelievable companion that cares about brief monitor racing,” mentioned Mark Floreani, Co-Founder and CEO of FloSports. “This settlement will permit us to work alongside NASCAR to offer our prospects with extra marquee occasions and collection all year long, making certain {that a} FloRacing subscription is the most effective worth in all of motorsports.”
Brief monitor racing shall be on full show this weekend as Florence Motor Speedway hosts greater than 50 automobiles, together with the No. 8 automotive of Dale Earnhardt Jr. within the South Carolina 400. To look at and achieve entry to greater than 1,000 races yearly, please go to https://floracing.com.
